Long before broadcasting and printing transformed the way we communicate, people relied on word of mouth to inform others about happenings, goods and services. In today’s business world, many companies are using the power of word of mouth selling to reach and build large customer bases. Among the advantages of using this method is it enables them to overcome customer resistance. The comfort of using social media on the net make word of mouth advertising to be an essential tool for any business that intends to spend less on advertising. In this post, we’ll look at five benefits of using the word of mouth strategy.